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The convenience of internet shopping, as well as the ease of finding the best deal, is seeing consumers increasingly spend online – even when buying an extended vehicle warranty. Dealerships must protect their businesses with a proactive approach to sales and by embracing the digital revolution. Making extended …

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Drivers are delaying essential vehicle repairs and servicing due to finances, research from Gocompare.com Car Insurance has revealed. The survey involving 2,000 UK motorists found 15% put off repairs over the last 12 months because they couldn’t afford to pay for them. The survey also found 37% of motorists …

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The internet is playing an increasingly significant role in the sale of vehicle warranties, said Car Care Plan’s CEO Paul Newton. And customers who purchase a warranty through their car retailer are much more likely to return for repairs, renewals and, eventually, another new car, it was found. “Our partners …

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All consumers understand the value of a warranty- regardless of our driving habits, we all rely on warranties to protect our cars when faults arise. Giving customers the opportunity to extend that warranty to cover them for longer is something they are bound to be interested in. Providing your customers with the …

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Paul Newton, Chief Executive Officer of Car Care Plan, writes: Sales processes are much more transparent than they were even a few years ago and there are  wide ranges of products and services available to smooth the ownership experience into the longer-term. What better way to ensure confidence than helping to …

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Digital technology is equally as important during a customer’s visit to your dealership as it is to helping buyers do their research before they walk through your door. In our previous blog we looked at capturing customers’ interest in your dealership online, but that is not where their digital journey …

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The rise in new car registrations in the UK continues with the turn of the new year, as the SMMT announces an 11-year high of 169,678 in January. This is the most successful start to the year since 2005 and represents a 2.9% increase from 2015. Dealers can capitalise on the increase in sales by maximising every …

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Tim Heavisides, Chief Executive Officer of Car Care Plan, writes: New and used car sales are back above pre-recession levels – reported in our recent blog – and dealers with a diversified business and processes to turn enquiries into leads are coming out on top. If we’ve learned anything in the …

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Following the last blog in our Consumer Rights Act 2015 series, which looked at dealerships’ provision of services, this blog will take a closer look at the specific issue of vehicle warranty. Under the new Act, customers have the right to return a faulty product for up to six years after purchase. So what …

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The long-term benefits of extended warranties are obvious to customers and to your business, but not all dealers are giving buyers the option of extending their warranty when they buy – and they’re missing out on a golden opportunity. Are you sure you’re doing everything you can to provide buyers …