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The internet is playing an increasingly significant role in the sale of vehicle warranties, said Car Care Plan’s CEO Paul Newton. And customers who purchase a warranty through their car retailer are much more likely to return for repairs, renewals and, eventually, another new car, it was found. “Our partners …

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New research has highlighted the importance of the car retailer website – with one-in-five customers enquiring about a car after browsing online. A survey of more than 2,500 customers, carried out by car dealer review provider JudgeService, reinforces the importance of websites in driving footfall to a …

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Car research and buying habits have changed with advances in digital technology. Dealerships need to exploit this technology to the full, to benefit customers and to ensure they’re not left behind by competitors. One element of the digital landscape under a dealership’s complete control is their …

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In our latest eBook – download for free – we look at the importance of digital technology and its impact on dealerships. Car buyers have increasingly turned to comparison websites, search engines and mobile applications when researching and buying a new or used vehicle. While having access to a world …

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Digital technology is equally as important during a customer’s visit to your dealership as it is to helping buyers do their research before they walk through your door. In our previous blog we looked at capturing customers’ interest in your dealership online, but that is not where their digital journey …

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How does your dealership capture a customer’s interest? There are many sources of influence, online and offline, but shoppers are increasingly turning to digital resources to find out about your dealership, to research a vehicle, to compare offers and, eventually, to make their purchasing decision. The whole …