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Two recent surveys have produced significantly different results about how much consumers trust car retailers. The Auto Trader Market Report for September looked at 13 UK industries and asked consumers to rate their levels of trust for each. The report highlighted less than 1 in 10 consumers trust used car …

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Drivers are delaying essential vehicle repairs and servicing due to finances, research from Gocompare.com Car Insurance has revealed. The survey involving 2,000 UK motorists found 15% put off repairs over the last 12 months because they couldn’t afford to pay for them. The survey also found 37% of motorists …

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Customers are central to any car retailer and the benefits to ensuring your business operates with their best interests in mind are obvious. Happy customers create additional sales opportunities and customer recommendations bring in new buyers. The internet has given individuals the power to publish their thoughts …

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New research has highlighted the importance of the car retailer website – with one-in-five customers enquiring about a car after browsing online. A survey of more than 2,500 customers, carried out by car dealer review provider JudgeService, reinforces the importance of websites in driving footfall to a …

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Car research and buying habits have changed with advances in digital technology. Dealerships need to exploit this technology to the full, to benefit customers and to ensure they’re not left behind by competitors. One element of the digital landscape under a dealership’s complete control is their …

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February 2016 bucked the trend of being one of the slowest months of the year for new car sales – with registrations at their highest since 2004. The strong start to the year continues with a February rise of 8.4% compared to the same month in 2015. The figures, which show over 80,000 new cars registered, …

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In our latest eBook – download for free – we look at the importance of digital technology and its impact on dealerships. Car buyers have increasingly turned to comparison websites, search engines and mobile applications when researching and buying a new or used vehicle. While having access to a world …

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Digital technology is equally as important during a customer’s visit to your dealership as it is to helping buyers do their research before they walk through your door. In our previous blog we looked at capturing customers’ interest in your dealership online, but that is not where their digital journey …

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How does your dealership capture a customer’s interest? There are many sources of influence, online and offline, but shoppers are increasingly turning to digital resources to find out about your dealership, to research a vehicle, to compare offers and, eventually, to make their purchasing decision. The whole …

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The rise in new car registrations in the UK continues with the turn of the new year, as the SMMT announces an 11-year high of 169,678 in January. This is the most successful start to the year since 2005 and represents a 2.9% increase from 2015. Dealers can capitalise on the increase in sales by maximising every …