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There are any number of reasons consumers buy cars, picking brands and models that suit their lifestyle, budget, commute, family, geographical location and more. A lot of time and effort goes into making the right choice, from online research to visiting a dealership, speaking to friends to booking a test drive. …

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Knowing what your customers are saying about you online, whether positive or negative, can help improve business success in many ways. Positive comments can be used for marketing purposes, either by sharing online reviews and social media posts, or even taking aggregate scores (or star ratings) and shouting about …

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Good customer service is essential to success and should be at the heart of every car retailer’s business. While still important, customer service is no longer just about your sales team interacting with potential buyers when they walk into your showroom. Making a good first impression is now more than ensuring …

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Customer service may have changed considerably since the birth of the automobile and the rise of car retailers but one thing has always remained essential to ensuring you have happy customers. Your staff. Your sales team is the face of your company, providing the great experience expected by customers when they …

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Two recent surveys have produced significantly different results about how much consumers trust car retailers. The Auto Trader Market Report for September looked at 13 UK industries and asked consumers to rate their levels of trust for each. The report highlighted less than 1 in 10 consumers trust used car …

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Car retailers are so much more than the stock on their forecourts. The vehicles you sell might be the primary reason consumers visit you but there are many opportunities for you to improve their experience, protect their investment and ensure they return in future. After all, there’s much more to customer …

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Have you ever parked your car and returned to find a scratch down the side? Or left it at the supermarket and discovered a dent and no apology note? What about stone chips after driving on a badly-surfaced road? All of this minor cosmetic damage can add up to a seriously large repair bill. This is where Cosmetic …

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Customers are central to any car retailer and the benefits to ensuring your business operates with their best interests in mind are obvious. Happy customers create additional sales opportunities and customer recommendations bring in new buyers. The internet has given individuals the power to publish their thoughts …

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New research has highlighted the importance of the car retailer website – with one-in-five customers enquiring about a car after browsing online. A survey of more than 2,500 customers, carried out by car dealer review provider JudgeService, reinforces the importance of websites in driving footfall to a …

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Car research and buying habits have changed with advances in digital technology. Dealerships need to exploit this technology to the full, to benefit customers and to ensure they’re not left behind by competitors. One element of the digital landscape under a dealership’s complete control is their …