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Knowing what your customers are saying about you online, whether positive or negative, can help improve business success in many ways. Positive comments can be used for marketing purposes, either by sharing online reviews and social media posts, or even taking aggregate scores (or star ratings) and shouting about …

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Customer service may have changed considerably since the birth of the automobile and the rise of car retailers but one thing has always remained essential to ensuring you have happy customers. Your staff. Your sales team is the face of your company, providing the great experience expected by customers when they …

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Two recent surveys have produced significantly different results about how much consumers trust car retailers. The Auto Trader Market Report for September looked at 13 UK industries and asked consumers to rate their levels of trust for each. The report highlighted less than 1 in 10 consumers trust used car …

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Car retailers are so much more than the stock on their forecourts. The vehicles you sell might be the primary reason consumers visit you but there are many opportunities for you to improve their experience, protect their investment and ensure they return in future. After all, there’s much more to customer …

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In last week’s blog, you read our top 5 tips for putting customers first. We touched on communications as an exceptionally important tool for ensuring customer satisfaction, follow-up sales of financial add-on products, boosting retention rates, as well as maintaining and improving your dealership’s …

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Customers are central to any car retailer and the benefits to ensuring your business operates with their best interests in mind are obvious. Happy customers create additional sales opportunities and customer recommendations bring in new buyers. The internet has given individuals the power to publish their thoughts …

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Car research and buying habits have changed with advances in digital technology. Dealerships need to exploit this technology to the full, to benefit customers and to ensure they’re not left behind by competitors. One element of the digital landscape under a dealership’s complete control is their …

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How does your dealership capture a customer’s interest? There are many sources of influence, online and offline, but shoppers are increasingly turning to digital resources to find out about your dealership, to research a vehicle, to compare offers and, eventually, to make their purchasing decision. The whole …

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Following the last blog in our Consumer Rights Act 2015 series, which looked at dealerships’ provision of services, this blog will take a closer look at the specific issue of vehicle warranty. Under the new Act, customers have the right to return a faulty product for up to six years after purchase. So what …

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Our last blog looked at the sale of vehicles under the new Consumer Rights Act 2015, a massive shake-up of consumer rights law that simplifies, strengthens and modernises previous legislation. In this blog, we look at how the Act covers services provided by motor dealers and what retailers can do to protect …