Blog
Providing peace of mind to customers with add-on products
Paul Newton, Chief Executive Officer of Car Care Plan, writes:
Sales processes are much more transparent than they were even a few years ago and there are wide ranges of products and services available to smooth the ownership experience into the longer-term. What better way to ensure confidence than helping to take out uncertainty around repair costs for customers’ new cars later on than offering extended warranty and servicing at the point of vehicle sale?
Read Paul’s last blog to learn more about boosting customer confidence with the Motor Codes Code of Practice.
Changing perceptions of the motor industry
The financial investment needed to run a dealership, regardless of size, is enormous compared to most other industries – the capital tied up in stock, the investment in buildings and branding, rates, taxes, wages, and more.
The returns available on that investment are usually pretty slim, so it would be a fairly short-term strategy to take some of your customers for a ride price-wise when selling or servicing a car. I’m not saying it never happens, but I can’t believe that any of the buying population should feel intimidated by either process.
As an industry, we have every incentive to ensure customers get excellent service, great vehicles and supportive products to match.
Why providing add-on products raises perceptions
As the key provider of motoring add-on products, we are constantly changing our approach at Car Care Plan to make sure aligns with dealer and manufacturer expectations and are able to support our retailer partners when they talk to car buyers.
Excellent products and services provide customers with peace of mind and reassurance after they drive their new car off the forecourt. They boost satisfaction and retention ratings as customers can rest assured their dealer will take care of them should the worst happen – such as a mechanical or electrical fault. It is this level of service and this attention to detail that will build and maintain positive relationships with customers.
To learn more about selling financial add-on products, download our free eBook: A guide to motoring financial aftercare.