In this eBook from Car Care Plan we will look at how digital technology has changed the way customers research and buy vehicles. Advances in mobile devices, the increasing accessibility of the internet and the proliferation of social networks have all had an impact. This development gives customers more power during their purchasing journey, as they are better able to explore their options before deciding to buy. Equally, there are positive implications for dealers, with those utilising the digital tools available reaping the rewards.

In this eBook, we will look at:

• The importance of digital technology to customers and dealers
• How digital communication is influencing the purchasing decision
• Providing a smooth transition from the online experience to dealership visit
• Improving the dealership visit with digital technology
• Social media’s impact on car sales
• Car Care Plan’s innovative cosmetic warranty and alloy wheel mobile app

To find out more, download our eBook: Digital technology for dealerships






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