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Car Care Plan is one of twelve leading motor industry contributors to a new and unique news and current affairs programme. “Vision for the Future” has been launched by the Institute of the Motor Industry (IMI) and ITN Productions to look at innovations pushing the British motor industry forward. The programme …

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The internet is playing an increasingly significant role in the sale of vehicle warranties, said Car Care Plan’s CEO Paul Newton. And customers who purchase a warranty through their car retailer are much more likely to return for repairs, renewals and, eventually, another new car, it was found. “Our partners …

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Customers are central to any car retailer and the benefits to ensuring your business operates with their best interests in mind are obvious. Happy customers create additional sales opportunities and customer recommendations bring in new buyers. The internet has given individuals the power to publish their thoughts …

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New research has highlighted the importance of the car retailer website – with one-in-five customers enquiring about a car after browsing online. A survey of more than 2,500 customers, carried out by car dealer review provider JudgeService, reinforces the importance of websites in driving footfall to a …

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Car research and buying habits have changed with advances in digital technology. Dealerships need to exploit this technology to the full, to benefit customers and to ensure they’re not left behind by competitors. One element of the digital landscape under a dealership’s complete control is their …

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In our latest eBook – download for free – we look at the importance of digital technology and its impact on dealerships. Car buyers have increasingly turned to comparison websites, search engines and mobile applications when researching and buying a new or used vehicle. While having access to a world …

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How does your dealership capture a customer’s interest? There are many sources of influence, online and offline, but shoppers are increasingly turning to digital resources to find out about your dealership, to research a vehicle, to compare offers and, eventually, to make their purchasing decision. The whole …

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Warranties are more likely to encourage car buyers back to your dealership than service plans, according to the most comprehensive study of the UK car servicing market. More than 17,500 British car owners took part in the Castrol Professional Car Servicing & Repair Trend Tracker report. It found customers were …

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Last year, new car sales hit a 10-year high due to growing confidence in the UK’s economic recovery. Great news for dealers! In total 2.47 million cars were registered, with sales increasing month on month. Figures are now back to pre-recession levels as the population puts its faith in falling unemployment …

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Twitter, Facebook, LinkedIn and others provide a cost-effective way to reach millions of potential customers – and that is as true for the motor industry as it is for all others. Social media is a powerful tool for reaching a large audience, but how do we keep that audience safe from misleading or unfair …