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Almost two years have passed since the Financial Conduct Authority (FCA) introduced new rules governing the way GAP insurance can be sold. These rules were designed to ensure customers had the opportunity to make more informed purchasing decisions and also to reduce the chances of mis-selling. Among the changes …

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There are any number of reasons consumers buy cars, picking brands and models that suit their lifestyle, budget, commute, family, geographical location and more. A lot of time and effort goes into making the right choice, from online research to visiting a dealership, speaking to friends to booking a test drive. …

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Knowing what your customers are saying about you online, whether positive or negative, can help improve business success in many ways. Positive comments can be used for marketing purposes, either by sharing online reviews and social media posts, or even taking aggregate scores (or star ratings) and shouting about …

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Good customer service is essential to success and should be at the heart of every car retailer’s business. While still important, customer service is no longer just about your sales team interacting with potential buyers when they walk into your showroom. Making a good first impression is now more than ensuring …

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Customer service may have changed considerably since the birth of the automobile and the rise of car retailers but one thing has always remained essential to ensuring you have happy customers. Your staff. Your sales team is the face of your company, providing the great experience expected by customers when they …

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Consumers have placed warranty and MOT with a service at the top of their wish lists when buying a used car. The two key features were chosen by 82% in a survey by RAC Dealer Network, when almost 2,000 motorists were questioned about their buying preferences. The survey demonstrates the necessity for car retailers …

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Guaranteed Asset Protection (GAP) can be a valuable product for customers – providing peace of mind and protecting their investment should the worst happen. Everyone knows a vehicle starts depreciating as soon as it’s driven off the forecourt and most motor insurance policies will only cover owners for the …

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The convenience of internet shopping, as well as the ease of finding the best deal, is seeing consumers increasingly spend online – even when buying an extended vehicle warranty. Dealerships must protect their businesses with a proactive approach to sales and by embracing the digital revolution. Making extended …

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Two recent surveys have produced significantly different results about how much consumers trust car retailers. The Auto Trader Market Report for September looked at 13 UK industries and asked consumers to rate their levels of trust for each. The report highlighted less than 1 in 10 consumers trust used car …

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Drivers are delaying essential vehicle repairs and servicing due to finances, research from Gocompare.com Car Insurance has revealed. The survey involving 2,000 UK motorists found 15% put off repairs over the last 12 months because they couldn’t afford to pay for them. The survey also found 37% of motorists …