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Consumers have placed warranty and MOT with a service at the top of their wish lists when buying a used car. The two key features were chosen by 82% in a survey by RAC Dealer Network, when almost 2,000 motorists were questioned about their buying preferences. The survey demonstrates the necessity for car retailers …

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Guaranteed Asset Protection (GAP) can be a valuable product for customers – providing peace of mind and protecting their investment should the worst happen. Everyone knows a vehicle starts depreciating as soon as it’s driven off the forecourt and most motor insurance policies will only cover owners for the …

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The convenience of internet shopping, as well as the ease of finding the best deal, is seeing consumers increasingly spend online – even when buying an extended vehicle warranty. Dealerships must protect their businesses with a proactive approach to sales and by embracing the digital revolution. Making extended …

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Two recent surveys have produced significantly different results about how much consumers trust car retailers. The Auto Trader Market Report for September looked at 13 UK industries and asked consumers to rate their levels of trust for each. The report highlighted less than 1 in 10 consumers trust used car …

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Drivers are delaying essential vehicle repairs and servicing due to finances, research from Gocompare.com Car Insurance has revealed. The survey involving 2,000 UK motorists found 15% put off repairs over the last 12 months because they couldn’t afford to pay for them. The survey also found 37% of motorists …

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The annual MOT test is a nervous time for any car owner. No matter how well you look after your vehicle, there’s always a concern you will be handed a list of repairs that need carrying out before it will pass. MOT Test Cover is designed to alleviate that stress and take the financial burden. It provides …

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The motor industry has joined the chorus of British businesses calling for the UK government to calm concerns, safeguard sectors and maintain economic stability. The referendum to decide Britain’s membership of the EU – which led to a 52% majority voting in favour of leaving – has sparked turbulence in …

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Cosmetic Repair Insurance is a simple and straightforward product, it is tailored to help keep customers cars looking showroom-fresh for longer. Offering a high quality policy to your customers will help your business in a number of ways, including: Increased customer retention Greater customer experience and …

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The cost of acquiring new customers is almost always considerably more than the cost of keeping the customers you already have. Car retailers probably know this more than anyone. Retention will not only boost revenue from repeat business, it will help attract new customers through word-of-mouth referrals – as …

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Car retailers are so much more than the stock on their forecourts. The vehicles you sell might be the primary reason consumers visit you but there are many opportunities for you to improve their experience, protect their investment and ensure they return in future. After all, there’s much more to customer …